Due to the COVID-19 pandemic, most of the countries have declared lockdown. This pandemic affects all businesses in the world but a major impact on the Entertainment industry, mainly the film industry. Due to shut down of the theaters, most of the films are going to release on the OTT platform i.e Over The Top platform like Amazon Prime, Netflix, Disney Hotstar, etc. Hence it will make more impact on the theatre industry. After lockdown, it is interesting to see whether the theaters or OTT is King of the Cinema Industry.
What is the OTT platform?
The full form of the OTT platform is the ” Over The Top” platform. It is a media streaming platform that directly delivers media content to a user via the internet by eliminating cables, satellite television platform. Eg. Amazon Prime, Netflix, Disney Hotstar, etc.
Why peoples are loving it?
In today’s world, the OTT platform is working to deliver the movie made by the producer directly to the user without releasing it in theatre. This will avoid the chain of distributors & exhibitors. OTT platforms are nothing but mobile apps where you can watch movies, web series, drama anywhere & anytime. This platform requires only two things i.e we have a membership of respective platforms and the internet connection. The best part of this platform is we are getting a membership at a low cost. After getting the membership, we can watch any movie or web series anywhere, anytime.
What survey says about OTT?
As per the survey by MoMAGIC in 2019 from June to August in India over 55% of peoples like to watch movies, sports, web series, TV shows, etc on the OTT platform & 41% of peoples like to see DTH. The picture is clear that most of the peoples like to watch OTT rather than the DTH. In 2020 these numbers are going to change because of the COVID 19 & Lockdown. Most of the peoples give first preference to the OTT platform due to its wide variety of horror, technological, adventures, romantic web series & movies.
Popular OTT platforms provider in various countries.
In the world, there are so many popular OTT platforms that are there.
OTT platforms in the USA- Netflix, Xumo, Starz, Sling, Showtime, MLB.TV, HBO, Fubo, ESPN, CBS, Philo, Hulu, Charter, Acorn, etc.
Popular OTT platforms in the UK– Next Up, Amazon Prime Videos, Brit Box, Channel 4, Discovery, Disney Plus, Flix Fling, ITV, NOW Tv, Sky, etc.
Popular OTT platforms in the Canada– TSN, Slice, Shudder, Red Bull, Much, Kanopy, Hayu, Food Network, Dazn, Crave, CON Tv, Spuul, Quello, Illico, etc.
OTT platforms in the India– Arre, eros now, Hyflix, Mubi, Amazon Prime Video, Sony LIV, TVF Play, Viu, Vodafone play, Voot, adda times, Airtel Xstream, ALT Balaji, Big flix, Hotstar, JIO TV, Lyca TV, MX player, Shemaroo, Sun NXT, Zee 5, etc.
Which OTT platform is mostly preferred?
CEO of the MoMAGIC Arun Gupta said, Disney Hotstar is the most preferred OTT platform till now in India due to its good content & low cost of membership. If we see this data in the world most preferred OTT platform is Netflix.
Films that are released on OTT.
1. Amitabh Bachchan and Ayushman Khurana’s film Gulabo Sitabo directed by Shoojit Sircar released on Amazon Prime. As unlock 2 is started, malls are opening slowly but theatres are shut down. No one can say for sure when theatres will open. Due to this situation, director Sujit Sarkar released his movie on Amazon Prime.
2. Later on, there is the second announcement that Vidya Balan’s film Shakuntala Devi will also release on the Amazon Prime.
3. Another big-budget movie like Akshay Kumar’s Laxmi Bomb, Sushant Singh Rajput’s last film Dil Bechara also releasing on Disney Hotstar.
What is the theatre’s owner’s point of view?
Inox theatres twit that “Inox expressed disappointment on an announcement made by production houses today, to release their movie directly on OTT platform rather than in a theater window.
Click on below link to see the whole statement by INOX Leisure Ltd. https://twitter.com/INOXMovies/status/1260936729617260544/photo/1
CEO of the Carnival Cinemas, Mohan Umrotkar said that “It is disappointing for us with the decision of the production houses to releasing their movies on OTT platform. Even if we see the record of some filmmakers who released their movies on the OTT platform, they opted for failure due to skipping the theatrical run. Due to this complicated situation, most of the producers decided to release their movies on the OTT platform. It is the right decision for them but we will not release those movies in our theatres.”
Change is the law of life, and those who look only to the past and present are certain to miss the future” -John F. Kennedy